Mattel Inc



) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day down 0.5%. By the end of trading, Mattel Inc rose 26 cents (0.9%) to $28.02 on average volume. Throughout the day, 3.3 million shares of Mattel Inc exchanged hands as compared to its average daily volume of 4.1 million shares. The stock ranged in a price between $27.46-$28.27 after having opened the day at $27.81 as compared to the previous trading day's close of $27.76. Other companies within the Consumer Durables industry that increased today were:

Eastman Kodak Company



), up 5.5%,

Elecsys Corporation



), up 5.4%,

Chromcraft Revington Inc



), up 5%, and

A. T. Cross Company



), up 3.9%.

Mattel, Inc., together with its subsidiaries, engages in the design, manufacture, and marketing of various toy products worldwide. Its products comprise fashion dolls and accessories, vehicles and playsets, and games and puzzles. Mattel Inc has a market cap of $9.61 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 14.1, above the average consumer durables industry P/E ratio of 14 and below the S&P 500 P/E ratio of 17.7. Shares are up 9.2% year to date as of the close of trading on Monday.

TheStreet Ratings rates Mattel as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front,




), down 10.9%,

Champion Industries



), down 7.8%,

Nautilus Group Inc



), down 5.3%, and

Universal Electronics Inc



), down 5.3%, were all losers within the consumer durables industry with

Xerox Corporation



) being today's consumer durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR



) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods