Mattel  (MAT) - Get Report shares rose sharply Friday after the toymaker reported a narrower-than-expected loss in the first quarter.'

Mattel posted an adjusted loss in the period of 44 cents a share vs. analysts' estimates that called for a loss of 56 cents. Revenue in the quarter was $689.2 million, ahead of forecasts of $648 million. Sales in the quarter fell 3% from a year earlier.

Gross sales for Barbie rose 7% percent in the first quarter.

The net loss in the period was $183.7 million, or 53 cents a share, compared with a year-earlier loss of $311.3 million, or 90 cents. The year-earlier figures were hit by the bankruptcy of Toys "R" Us.

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The stock rose 4.1% to $12.78 on Friday.

Rival Hasbro (HAS) - Get Report earlier this week reported first-quarter earnings that handily beat analysts' estimates.

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