Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

.

Lululemon Athletica

(

LULU

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.2%. By the end of trading, Lululemon Athletica rose $1.78 (2.9%) to $62.84 on light volume. Throughout the day, 2.3 million shares of Lululemon Athletica exchanged hands as compared to its average daily volume of 3.1 million shares. The stock ranged in a price between $60.28-$62.95 after having opened the day at $60.86 as compared to the previous trading day's close of $61.06. Other companies within the Consumer Non-Durables industry that increased today were:

Fuwei Films Company

(

FFHL

), up 5.4%,

Tandy Brands Accessories

(

TBAC

), up 5%,

Ocean Bio-Chem

(

OBCI

), up 4.7%, and

Northern Technologies International

(

NTIC

), up 3.9%.

  • ACTIVE STOCK TRADERS: Check out TheStreet's special offer for Real Money, headlined by Jim Cramer, now!

lululemon athletica inc., together with its subsidiaries, designs, manufactures, and distributes athletic apparel for women, men, and female youth. Lululemon Athletica has a market cap of $6.49 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 45.2, above the average consumer non-durables industry P/E ratio of 42.8 and above the S&P 500 P/E ratio of 17.7. Shares are up 35.4% year to date as of the close of trading on Tuesday. Currently there are nine analysts that rate Lululemon Athletica a buy, one analyst rates it a sell, and eight rate it a hold.

TheStreet Ratings rates Lululemon Athletica as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front,

Coldwater Creek

(

CWTR

), down 7.8%,

Blyth

(

BTH

), down 7%,

Tufco Technologies

(

TFCO

), down 4.8%, and

Forward Industries

(

FORD

), down 4.5%, were all laggards within the consumer non-durables industry with

Deckers Outdoor Corporation

(

DECK

) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

null