Lululemon Athletica

(

LULU

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.2%. By the end of trading, Lululemon Athletica rose $2.91 (4.2%) to $72.47 on average volume. Throughout the day, 2.2 million shares of Lululemon Athletica exchanged hands as compared to its average daily volume of 2.2 million shares. The stock ranged in a price between $69.06-$72.81 after having opened the day at $69.71 as compared to the previous trading day's close of $69.56. Other companies within the Consumer Non-Durables industry that increased today were:

Frederick's of Hollywood Group

(

FOH

), up 20.8%,

AbitibiBowater

(

ABH

), up 11.9%,

Forward Industries

(

FORD

), up 5%, and

SodaStream International

(

SODA

), up 4.5%.

lululemon athletica inc., together with its subsidiaries, designs, manufactures, and distributes athletic apparel for women, men, and female youth. Lululemon Athletica has a market cap of $7.71 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 54.4, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 48.1% year to date as of the close of trading on Tuesday. Currently there are 10 analysts that rate Lululemon Athletica a buy, one analyst rates it a sell, and eight rate it a hold.

TheStreet Ratings rates Lululemon Athletica as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front,

Cereplast

(

CERP

), down 6.6%,

Deswell Industries

(

DSWL

), down 6.6%,

Standard Register Company

(

SR

), down 6.5%, and

CCA Industries

(

CAW

), down 6%, were all losers within the consumer non-durables industry with

Procter & Gamble

(

PG

) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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