Lululemon Athletica

(

LULU

) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 2.2%. By the end of trading, Lululemon Athletica rose $2.11 (3.5%) to $61.58 on average volume. Throughout the day, 2.3 million shares of Lululemon Athletica exchanged hands as compared to its average daily volume of three million shares. The stock ranged in a price between $59.70-$61.98 after having opened the day at $59.80 as compared to the previous trading day's close of $59.47. Other companies within the Consumer Goods sector that increased today were:

Enova Systems

(

ENA

), up 18.8%,

Cobra Electronics Corporation

(

COBR

), up 16.4%,

ATC Venture Group

(

ATC

), up 15.4%, and

Quiksilver

(

ZQK

), up 14.7%.

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lululemon athletica inc., together with its subsidiaries, designs, manufactures, and distributes athletic apparel for women, men, and female youth. Lululemon Athletica has a market cap of $6.29 billion and is part of the

consumer non-durables

industry. The company has a P/E ratio of 41.5, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 27.5% year to date as of the close of trading on Thursday. Currently there are nine analysts that rate Lululemon Athletica a buy, one analyst rates it a sell, and nine rate it a hold.

TheStreet Ratings rates Lululemon Athletica as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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