Lululemon Athletica Inc

(

LULU

) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 0.4%. By the end of trading, Lululemon Athletica Inc fell $1.17 (-2.4%) to $47.76 on light volume. Throughout the day, 2.4 million shares of Lululemon Athletica Inc exchanged hands as compared to its average daily volume of 3.4 million shares. The stock ranged in price between $47.30-$49.26 after having opened the day at $49 as compared to the previous trading day's close of $48.93. Other company's within the Consumer Goods sector that declined today were:

Reddy Ice Holdings Inc

(

FRZ

), down 14.5%,

Quantum Fuel Systems Technologies Worldwide

(

QTWW

), down 12.5%,

Tianli Agritech Inc

(

OINK

), down 9.6%, and

Verso Paper

(

VRS

), down 8.8%.

Lululemon Athletica Inc., together with its subsidiaries engages in the design, manufacture, and distribution of athletic apparel and accessories for women, men, and female youth primarily in Canada, the United States, and Australia. Lululemon Athletica Inc has a market cap of $5.16 billion and is part of the

consumer non-durables

industry. The company has a P/E ratio of 44.1, below the average consumer non-durables industry P/E ratio of 45.2 and above the S&P 500 P/E ratio of 17.7. Shares are up 43% year to date as of the close of trading on Monday.

TheStreet Ratings rates Lululemon as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front,

Central European Distribution

(

CEDC

), up 29.1%,

Forward Industries Inc

(

FORD

), up 9.1%,

Zuoan Fashion

(

ZA

), up 9.1%, and

Key Technology Inc

(

KTEC

), up 6.3%, were all gainers within the consumer goods sector with

Canon Inc

(

CAJ

) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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