Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

NEW YORK (

TheStreet

) -- The ex-dividend date for

Lorillard

(NYSE:

LO

) is tomorrow, August 29, 2012. Owners of shares as of market close today will be eligible for a dividend of $1.55 per share. At a price of $128.22 as of 9:30 a.m. ET, the dividend yield is 4.8%.

The average volume for Lorillard has been 1.1 million shares per day over the past 30 days. Lorillard has a market cap of $16.77 billion and is part of the

consumer goods

sector and

tobacco

industry. Shares are up 12.5% year to date as of the close of trading on Monday.

Lorillard, Inc., through its subsidiaries, manufactures and sells cigarettes in the United States. It markets approximately 43 product offerings in various brand names, including Newport, Kent, True, Maverick, and Old Gold. The company has a P/E ratio of 16, above the average tobacco industry P/E ratio of 15.8 and below the S&P 500 P/E ratio of 17.7.

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TheStreet Ratings rates Lorillard as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in stock price during the past year and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income. You can view the full

Lorillard Ratings Report

.

See our

dividend calendar

or

top-yielding stocks list

.

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