NEW YORK (

TheStreet

) -- The ex-dividend date for

Lorillard

(NYSE:

LO

) is tomorrow, February 28, 2012. Owners of shares as of market close today will be eligible for a dividend of $1.55 per share. At a price of $129.91 as of 9:30 a.m. ET, the dividend yield is 4.8%.

The average volume for Lorillard has been 1.2 million shares per day over the past 30 days. Lorillard has a market cap of $15.13 billion and is part of the

consumer goods

sector and

tobacco

industry. Shares are up 14% year to date as of the close of trading on Friday.

Lorillard, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes in the United States. The company offers 43 different product offerings under the Newport, Kent, True, Maverick, and Old Gold brand names. Lorillard, Inc. The company has a P/E ratio of 16.4, above the average tobacco industry P/E ratio of 15.1 and below the S&P 500 P/E ratio of 17.7.

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TheStreet Ratings rates Lorillard as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, good cash flow from operations and solid stock price performance. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. You can view the full

Lorillard Ratings Report

.

See our

dividend calendar

or

top-yielding stocks list

.

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