NEW YORK (

TheStreet

) --

Lorillard

(NYSE:

LO

) hit a new 52-week high Thursday as it is currently trading at $120.82, above its previous 52-week high of $120 with 1.1 million shares traded as of 10:30 a.m. ET. Average volume has been 1.2 million shares over the past 30 days.

Lorillard has a market cap of $15.13 billion and is part of the

consumer goods

sector and

tobacco

industry. Shares are down 0.6% year to date as of the close of trading on Wednesday.

Lorillard, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes in the United States. The company offers 43 different product offerings under the Newport, Kent, True, Maverick, and Old Gold brand names. Lorillard, Inc. The company has a P/E ratio of 15.2, above the average tobacco industry P/E ratio of 15.1 and below the S&P 500 P/E ratio of 17.7.

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TheStreet Ratings rates Lorillard as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income. You can view the full

Lorillard Ratings Report

.

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