Lorillard Inc

(

LO

) pushed the Tobacco industry higher today making it today's featured tobacco winner. The industry as a whole closed the day down 0.5%. By the end of trading, Lorillard Inc rose 73 cents (0.7%) to $108.69 on light volume. Throughout the day, 909,219 shares of Lorillard Inc exchanged hands as compared to its average daily volume of 1.8 million shares. The stock ranged in a price between $106.64-$109.51 after having opened the day at $107.23 as compared to the previous trading day's close of $107.96. Other companies within the Tobacco industry that increased today were:

Star Scientific Inc

(

CIGX

), up 1.7% and

Vector Group

(

VGR

), up 1.6%.

Lorillard, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes in the United States. The company offers 43 different product offerings under the Newport, Kent, True, Maverick, and Old Gold brand names. Lorillard, Inc. Lorillard Inc has a market cap of $14.64 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 14.6, equal to the average tobacco industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 31.6% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Lorillard as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Alliance One International Inc

(

AOI

), down 2.6% and

British American Tobacco

(

BTI

), down 2.2%, were all losers within the tobacco industry with

Philip Morris International Inc

(

PM

) being today's tobacco industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the tobacco industry could consider

PowerShares Dynamic Food & Beverage

(

PBJ

) while those bearish on the tobacco industry could consider

PowerShares DB Agriculture Sht ETN

(

ADZ

).

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