Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model





) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.6%. By the end of trading, Lorillard rose $2.17 (1.8%) to $120.85 on heavy volume. Throughout the day, 1.6 million shares of Lorillard exchanged hands as compared to its average daily volume of one million shares. The stock ranged in a price between $118.18-$121.20 after having opened the day at $118.36 as compared to the previous trading day's close of $118.68. Other companies within the Consumer Goods sector that increased today were:




), up 10.7%,

China Marine Food Group



), up 8.1%,

ConAgra Foods



), up 6.2%, and

Forward Industries



), up 6%.

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Lorillard, Inc., through its subsidiaries, manufactures and sells cigarettes in the United States. It markets approximately 43 product offerings in various brand names, including Newport, Kent, True, Maverick, and Old Gold. Lorillard has a market cap of $15.56 billion and is part of the


industry. The company has a P/E ratio of 14.9, above the average tobacco industry P/E ratio of 14.7 and below the S&P 500 P/E ratio of 17.7. Shares are up 4.5% year to date as of the close of trading on Wednesday. Currently there are three analysts that rate Lorillard a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Lorillard as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in stock price during the past year and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Tianli Agritech


TheStreet Recommends


), down 11.1%,

ATC Venture Group



), down 10.5%,

Green Mountain Coffee Roasters



), down 9.6%, and

Kid Brands



), down 8.6%, were all laggards within the consumer goods sector with

General Motors



) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods



) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods




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