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) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 1.1%. By the end of trading, Lorillard fell $0.57 (-1.1%) to $52.25 on average volume. Throughout the day, 2,642,769 shares of Lorillard exchanged hands as compared to its average daily volume of 2,658,800 shares. The stock ranged in price between $51.55-$52.79 after having opened the day at $52.73 as compared to the previous trading day's close of $52.82. Other companies within the Consumer Goods sector that declined today were:




), down 33.1%,

Coldwater Creek



), down 9.9%,

Fuwei Films (Holdings



), down 8.1% and

Castle Brands Incorporated



), down 7.0%.

Lorillard, Inc. manufactures and sells cigarettes in the United States. The company operates through two segments, Cigarettes and Electronic Cigarettes. The Cigarettes segment manufactures and sells cigarettes. Lorillard has a market cap of $19.5 billion and is part of the tobacco industry. The company has a P/E ratio of 16.6, below the S&P 500 P/E ratio of 17.7. Shares are up 35.8% year to date as of the close of trading on Wednesday. Currently there are 2 analysts that rate Lorillard a buy, 1 analyst rates it a sell, and 5 rate it a hold.

TheStreet Ratings rates


as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front,

Green Mountain Coffee Roasters

TST Recommends



), up 14.1%,




), up 9.5%,

Amira Nature Foods



), up 8.2% and

Bassett Furniture Industries



), up 7.8% , were all gainers within the consumer goods sector with

Johnson Controls



) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods



) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods




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