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Leapfrog

(

LF

) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 2.1%. By the end of trading, Leapfrog rose 18 cents (1.7%) to $10.44 on heavy volume. Throughout the day, 1.8 million shares of Leapfrog exchanged hands as compared to its average daily volume of 834,700 shares. The stock ranged in a price between $10.04-$10.95 after having opened the day at $10.27 as compared to the previous trading day's close of $10.27. Other companies within the Consumer Goods sector that increased today were:

Federal Signal

(

FSS

), up 18.8%,

Virco Manufacturing Corporation

(

VIRC

), up 10.6%,

Mad Catz Interactive

(

MCZ

), up 8.2%, and

TheStreet Recommends

Mannatech

(

MTEX

), up 7%.

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LeapFrog Enterprises, Inc. designs, develops, and markets technology-based learning products and related proprietary content for children worldwide. Leapfrog has a market cap of $549.6 million and is part of the

consumer durables

industry. The company has a P/E ratio of 19.8, equal to the average consumer durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 76.7% year to date as of the close of trading on Wednesday. Currently there are three analysts that rate Leapfrog a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Leapfrog as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front,

Enova Systems

(

ENA

), down 21%,

Quantum Fuel Systems Technologies Worldwide

(

QTWW

), down 10.8%,

Fortune Brands Home & Security

(

FBHS

), down 9.8%, and

Peet's Coffee & Tea

(

PEET

), down 8.9%, were all losers within the consumer goods sector with

PepsiCo

(

PEP

) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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