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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lamar Advertising



) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.3%. By the end of trading, Lamar Advertising fell $0.64 (-1.3%) to $50.32 on average volume. Throughout the day, 963,505 shares of Lamar Advertising exchanged hands as compared to its average daily volume of 1,158,000 shares. The stock ranged in price between $50.24-$51.10 after having opened the day at $50.88 as compared to the previous trading day's close of $50.96. Other companies within the Media industry that declined today were:

Salem Communications Corporation Class A



), down 3.7%,

Gray Television



), down 3.6%,

Courier Corporation



TheStreet Recommends

), down 3.1% and




), down 3.0%.

Lamar Advertising Company operates as an outdoor advertising company in the United States. Lamar Advertising has a market cap of $4.0 billion and is part of the services sector. The company has a P/E ratio of 117.4, above the S&P 500 P/E ratio of 17.7. Shares are up 30.3% year to date as of the close of trading on Wednesday. Currently there are 7 analysts that rate Lamar Advertising a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates

Lamar Advertising

as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, impressive record of earnings per share growth, compelling growth in net income, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front,

Rocket Fuel



), up 13.6%,

VisionChina Media



), up 12.8%,

Digital Cinema Destinations



), up 6.1% and

Dex Media



), up 6.0% , were all gainers within the media industry with

Walt Disney



) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media



) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services




STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.