Kraft Foods

(

KFT

) pushed the Food & Beverage industry lower today making it today's featured Food & Beverage loser. The industry as a whole closed the day down 1.5%. By the end of trading, Kraft Foods fell 28 cents (-0.8%) to $36.21 on light volume. Throughout the day, 6.8 million shares of Kraft Foods exchanged hands as compared to its average daily volume of 9.1 million shares. The stock ranged in price between $36.14-$36.80 after having opened the day at $36.64 as compared to the previous trading day's close of $36.49. Other company's within the Food & Beverage industry that declined today were:

AgFeed Industries

(

FEED

), down 25.1%,

Glg Life Tech

(

GLGL

), down 10.8%,

Overhill Farms

(

OFI

), down 9.3%, and

Limoneira

(

LMNR

), down 6.8%.

Kraft Foods Inc., together with its subsidiaries, manufactures and markets packaged food products worldwide. Kraft Foods has a market cap of $64.42 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 19.9, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 15.7% year to date as of the close of trading on Friday. Currently there are 13 analysts that rate Kraft Foods a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Kraft Foods as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, increase in net income, revenue growth, impressive record of earnings per share growth and good cash flow from operations. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front,

Reddy Ice Holdings

(

FRZ

), up 18.8%,

Reeds

(

REED

), up 8%,

Teavana Holdings

(

TEA

), up 5.1%, and

Rocky Mountain Chocolate

(

RMCF

), up 4%, were all gainers within the food & beverage industry with

Green Mountain Coffee Roasters

(

GMCR

) being today's featured food & beverage industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider

PowerShares Dynamic Food & Beverage

(

PBJ

) while those bearish on the food & beverage industry could consider

PowerShares DB Agriculture Sht ETN

(

ADZ

).

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