Kraft Foods

(

KFT

) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 1.5%. By the end of trading, Kraft Foods fell 24 cents (-0.6%) to $38.41 on light volume. Throughout the day, 6.1 million shares of Kraft Foods exchanged hands as compared to its average daily volume of 8.8 million shares. The stock ranged in price between $38.23-$38.48 after having opened the day at $38.31 as compared to the previous trading day's close of $38.65. Other company's within the Consumer Goods sector that declined today were:

Teavana Holdings

(

TEA

), down 18%,

Cereplast

(

CERP

), down 11%,

Tata Motors

(

TTM

), down 9.9%, and

Primo Water

(

PRMW

), down 9.2%.

Kraft Foods Inc., together with its subsidiaries, manufactures and markets packaged food products worldwide. Kraft Foods has a market cap of $68.38 billion and is part of the

food & beverage

industry. The company has a P/E ratio of 19.3, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 3.2% year to date as of the close of trading on Tuesday. Currently there are 13 analysts that rate Kraft Foods a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Kraft Foods as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, reasonable valuation levels, increase in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

null