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Kimberly-Clark Corporation



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.6%. By the end of trading, Kimberly-Clark Corporation rose 72 cents (0.9%) to $79.21 on average volume. Throughout the day, two million shares of Kimberly-Clark Corporation exchanged hands as compared to its average daily volume of 2.4 million shares. The stock ranged in a price between $78.44-$79.35 after having opened the day at $78.48 as compared to the previous trading day's close of $78.49. Other companies within the Consumer Non-Durables industry that increased today were:

Frederick's of Hollywood Group



), up 27.6%,

Swisher Hygiene



), up 21.4%,

Forward Industries



), up 12.6%, and

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STR Holdings



), up 7%.

Kimberly-Clark Corporation, together with its subsidiaries, engages in manufacturing and marketing health care products worldwide. The company operates in four segments: Personal Care, Consumer Tissue, K-C Professional and Other, and Health Care. Kimberly-Clark Corporation has a market cap of $30.85 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 18.3, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 6.7% year to date as of the close of trading on Wednesday. Currently there are two analysts that rate Kimberly-Clark Corporation a buy, one analyst rates it a sell, and 11 rate it a hold.

TheStreet Ratings rates Kimberly-Clark Corporation as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, increase in net income, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front,

Northern Technologies International



), down 8.2%,

MOD-PAC Corporation



), down 5.9%,

Verso Paper



), down 5.7%, and

Physicians Formula Holdings



), down 5.3%, were all losers within the consumer non-durables industry with

Deckers Outdoor Corporation



) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods