Trade-Ideas LLC identified

Kellogg

(

K

) as a new lifetime high candidate. In addition to specific proprietary factors, Trade-Ideas identified Kellogg as such a stock due to the following factors:

  • K has an average dollar-volume (as measured by average daily share volume multiplied by share price) of $141.8 million.
  • K has traded 962,878 shares today.
  • K is trading at a new lifetime high.

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More details on K:

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific segments. The stock currently has a dividend yield of 2.8%. K has a PE ratio of 69. Currently there is 1 analyst that rates Kellogg a buy, 3 analysts rate it a sell, and 9 rate it a hold.

The average volume for Kellogg has been 2.0 million shares per day over the past 30 days. Kellogg has a market cap of $25.1 billion and is part of the consumer goods sector and food & beverage industry. The stock has a beta of 0.67 and a short float of 2.5% with 3.23 days to cover. Shares are up 8.6% year-to-date as of the close of trading on Monday.

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TheStreetRatings.com

Analysis:

TheStreet Quant Ratings

rates Kellogg as a

buy

. The company's strengths can be seen in multiple areas, such as its expanding profit margins and solid stock price performance. We feel its strengths outweigh the fact that the company has had sub par growth in net income.

Highlights from the ratings report include:

  • 42.71% is the gross profit margin for KELLOGG CO which we consider to be strong. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of 6.15% trails the industry average.
  • KELLOGG CO's earnings per share declined by 6.5% in the most recent quarter compared to the same quarter a year ago. The company has suffered a declining pattern of earnings per share over the past two years. However, we anticipate this trend to reverse over the coming year. During the past fiscal year, KELLOGG CO reported lower earnings of $1.74 versus $4.95 in the prior year. This year, the market expects an improvement in earnings ($3.50 versus $1.74).
  • K, with its decline in revenue, underperformed when compared the industry average of 2.2%. Since the same quarter one year prior, revenues slightly dropped by 8.4%. The declining revenue appears to have seeped down to the company's bottom line, decreasing earnings per share.
  • Looking at where the stock is today compared to one year ago, we find that it is not only higher, but it has also clearly outperformed the rise in the S&P 500 over the same period, despite the company's weak earnings results. The stock's price rise over the last year has driven it to a level which is somewhat expensive compared to the rest of its industry. We feel, however, that other strengths this company displays justify these higher price levels.
  • Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Food Products industry and the overall market on the basis of return on equity, KELLOGG CO has underperformed in comparison with the industry average, but has exceeded that of the S&P 500.

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