Kellogg Company

(

K

) pushed the Food & Beverage industry higher today making it today's featured food & beverage winner. The industry as a whole closed the day up 1.3%. By the end of trading, Kellogg Company rose 58 cents (1.2%) to $47.19 on heavy volume. Throughout the day, 3.3 million shares of Kellogg Company exchanged hands as compared to its average daily volume of 1.8 million shares. The stock ranged in a price between $46.75-$47.38 after having opened the day at $46.91 as compared to the previous trading day's close of $46.61. Other companies within the Food & Beverage industry that increased today were:

Jones Soda Company

(

JSDA

), up 8.8%,

Central European Distribution

(

CEDC

), up 8.8%,

Le Gaga Holdings

(

GAGA

), up 8%, and

Andersons

(

ANDE

), up 5.9%.

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Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $16.63 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 13.7, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 7.8% year to date as of the close of trading on Thursday. Currently there are three analysts that rate Kellogg Company a buy, one analyst rates it a sell, and 15 rate it a hold.

TheStreet Ratings rates Kellogg Company as a

buy

. The company's strengths can be seen in multiple areas, such as its notable return on equity, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider

PowerShares Dynamic Food & Beverage

(

PBJ

) while those bearish on the food & beverage industry could consider

PowerShares DB Agriculture Sht ETN

(

ADZ

).

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