NEW YORK (TheStreet) -- Shares of Twitter (TWTR) - Get Twitter, Inc. Report rose 1.58% to $39.10 in morning trading Thursday after Jim Cramer suggested on his Mad Money show on Wednesday night that Google (GOOGL) - Get Alphabet Inc. Class A Report should buy the social media company.
Cramer reiterated his opinion that Twitter's management has not yet figured out a way to monetize its product, a problem Google could likely solve.
Then, Google, which has piles of cash to spend, should buy the rights to every major sporting event and then stream them on YouTube with running commentary from Twitter. Google should then charge a licensing fee to companies with employees who tweet in order to generate significant commercial revenues.
This, Cramer said, would benefit both parties, as it would fill the major social component that Google has been missing.
Separately, TheStreet Ratings team rates TWITTER INC as a Hold with a ratings score of C-. TheStreet Ratings Team has this to say about their recommendation:
"We rate TWITTER INC (TWTR) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, good cash flow from operations and expanding profit margins. However, as a counter to these strengths, we find that the growth in the company's net income has been quite unimpressive."
You can view the full analysis from the report here: TWTR Ratings Report