International Paper

(

IP

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 1.4%. By the end of trading, International Paper rose 61 cents (2.1%) to $29.92 on average volume. Throughout the day, 4.8 million shares of International Paper exchanged hands as compared to its average daily volume of five million shares. The stock ranged in a price between $29.62-$30.24 after having opened the day at $29.62 as compared to the previous trading day's close of $29.31. Other companies within the Consumer Non-Durables industry that increased today were:

Mannatech

(

MTEX

), up 34.3%,

Swisher Hygiene

(

SWSH

), up 10.9%,

Fuwei Films Company

(

FFHL

), up 9%, and

Forward Industries

(

FORD

), up 6.4%.

International Paper Company operates as a paper and packaging company in North America, Europe, Latin America, Russia, Asia, and north Africa. International Paper has a market cap of $12.82 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 10.9, above the average consumer non-durables industry P/E ratio of 10.7 and below the S&P 500 P/E ratio of 17.7. Shares are down 1% year to date as of the close of trading on Friday. Currently there are 10 analysts that rate International Paper a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates International Paper as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Shiner International

(

BEST

), down 9.9%,

Summer Infant

(

SUMR

), down 5.6%,

China Xiniya Fashion

(

XNY

), down 5.3%, and

Heelys

(

HLYS

), down 3.1%, were all losers within the consumer non-durables industry with

Vera Bradley

(

VRA

) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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