Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Iconix Brand Group



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.2%. By the end of trading, Iconix Brand Group rose $0.39 (1.3%) to $30.22 on light volume. Throughout the day, 714,568 shares of Iconix Brand Group exchanged hands as compared to its average daily volume of 1,084,400 shares. The stock ranged in a price between $29.59-$30.37 after having opened the day at $29.68 as compared to the previous trading day's close of $29.83. Other companies within the Consumer Non-Durables industry that increased today were:

STR Holdings



), up 7.9%,

Ever-Glory International Group



), up 5.0%,

China XD Plastics



), up 3.3% and

Rocky Brands



), up 3.1%.

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Iconix Brand Group, Inc., a brand management company, engages in licensing, marketing, and providing trend direction for a portfolio of consumer and entertainment brands primarily in the United States, Canada, Japan, and Europe. Iconix Brand Group has a market cap of $1.7 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.0, above the S&P 500 P/E ratio of 17.7. Shares are up 34.2% year to date as of the close of trading on Friday. Currently there is 1 analyst that rates Iconix Brand Group a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates Iconix Brand Group as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, increase in net income, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front,

China Xiniya Fashion



), down 4.3%,

Exceed Company



), down 3.8%,

Coldwater Creek



), down 3.1% and

Tandy Brands Accessories



), down 2.9% , were all laggards within the consumer non-durables industry with

Kimberly-Clark Corporation



) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




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