Two out of the three major indices are trading lower today with the

Dow Jones Industrial Average

(

^DJI

) trading down 23 points (-0.1%) at 15,979 as of Tuesday, Sept. 29, 2015, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,349 issues advancing vs. 1,636 declining with 166 unchanged.

The Diversified Services industry currently sits down 0.3% versus the S&P 500, which is up 0.1%. On the negative front, top decliners within the industry include

Team

(

TISI

), down 19.9%,

AMN Healthcare Services

(

AHS

), down 6.5%,

ManpowerGroup

(

MAN

), down 2.7%,

Amerco

(

UHAL

), down 2.3% and

Allegion

(

ALLE

), down 1.8%. A company within the industry that increased today was

Visa

(

V

), up 0.9%.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3.

Hertz Global Holdings

(

HTZ

) is one of the companies pushing the Diversified Services industry lower today. As of noon trading, Hertz Global Holdings is down $0.73 (-4.4%) to $15.99 on average volume. Thus far, 4.2 million shares of Hertz Global Holdings exchanged hands as compared to its average daily volume of 8.5 million shares. The stock has ranged in price between $15.96-$16.77 after having opened the day at $16.74 as compared to the previous trading day's close of $16.72.

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Hertz Global Holdings, Inc., through its subsidiaries, rents and leases cars and trucks in the United States and internationally. It operates in four segments: U.S. Car Rental, International Car Rental, Worldwide Equipment Rental, and All Other Operations. Hertz Global Holdings has a market cap of $8.1 billion and is part of the services sector. Shares are down 33.0% year-to-date as of the close of trading on Monday. Currently there are 3 analysts that rate Hertz Global Holdings a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates

Hertz Global Holdings

as a

sell

. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, generally high debt management risk, disappointing return on equity, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share. Get the full

Hertz Global Holdings Ratings Report

now.

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2. As of noon trading,

Ulta Salon Cosmetics & Fragrances

(

ULTA

) is down $2.41 (-1.5%) to $161.95 on average volume. Thus far, 426,332 shares of Ulta Salon Cosmetics & Fragrances exchanged hands as compared to its average daily volume of 908,100 shares. The stock has ranged in price between $160.59-$164.46 after having opened the day at $163.90 as compared to the previous trading day's close of $164.36.

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Ulta Salon, Cosmetics & Fragrance, Inc. operates as a specialty retailer in the United States. The company's stores provide cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. Ulta Salon Cosmetics & Fragrances has a market cap of $10.8 billion and is part of the services sector. The company has a P/E ratio of 37.9, above the S&P 500 P/E ratio of 24.4. Shares are up 28.6% year-to-date as of the close of trading on Monday. Currently there are 11 analysts that rate Ulta Salon Cosmetics & Fragrances a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates

Ulta Salon Cosmetics & Fragrances

as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and solid stock price performance. We feel its strengths outweigh the fact that the company shows weak operating cash flow. Get the full

Ulta Salon Cosmetics & Fragrances Ratings Report

now.

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1. As of noon trading,

Priceline Group

(

PCLN

) is down $7.14 (-0.6%) to $1,192.00 on average volume. Thus far, 264,927 shares of Priceline Group exchanged hands as compared to its average daily volume of 646,400 shares. The stock has ranged in price between $1,185.01-$1,214.22 after having opened the day at $1,198.01 as compared to the previous trading day's close of $1,199.14.

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The Priceline Group Inc. provides online travel and travel related reservation and search services. Priceline Group has a market cap of $63.5 billion and is part of the services sector. The company has a P/E ratio of 27.9, above the S&P 500 P/E ratio of 24.4. Shares are up 5.2% year-to-date as of the close of trading on Monday. Currently there are 13 analysts that rate Priceline Group a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates

Priceline Group

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and good cash flow from operations. We feel its strengths outweigh the fact that the company has had sub par growth in net income. Get the full

Priceline Group Ratings Report

now.

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If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services

(

IYC

) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers

(

SCC

).