NEW YORK (TheStreet) -- Shares of Facebook (FB) - Get Facebook, Inc. Class A Report were lower in pre-market trading on Tuesday as the company said late yesterday it will soon allow users to control when they can activate the site's "safety check" feature. 

Until now, the popular social network had control over when the function was activated, such as following last week's earthquake in Italy and after terrorist attacks in France and other countries. 

The feature allows users to designate themselves as "safe" in marked areas on their Facebook profiles.

Facebook has been criticized recently for activating the feature unevenly, or during some crises, but not others, according to the Wall Street Journal

In June, the company began testing a feature that allows users to both initiate and share crises on Facebook.

CEO Mark Zuckerberg said during a Q&A in Rome on Monday that he also hopes to enable a suicide prevention safety check, wherein the community could intervene if they believe someone is at risk of suicide, the Journal noted. 

TheStreet Recommends

(Facebook is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holdings with afree trial.)

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:

TheStreetRatings team rates Facebook as a Buy with a ratings score of A-. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that the team rates. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. The team feels its strengths outweigh the fact that the company is trading at a premium valuation based on the review of its current price compared to such things as earnings and book value.

You can view the full analysis from the report here:

FB

FB data by YCharts

Image placeholder title