Honda Motor

(

HMC

) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day up 0.3%. By the end of trading, Honda Motor fell 28 cents (-0.9%) to $32.20 on light volume. Throughout the day, 427,537 shares of Honda Motor exchanged hands as compared to its average daily volume of 745,400 shares. The stock ranged in price between $31.96-$32.37 after having opened the day at $32.29 as compared to the previous trading day's close of $32.48. Other company's within the Consumer Goods sector that declined today were:

Champion Industries

(

CHMP

), down 11.8%,

Westport Innovations

(

WPRT

), down 11.3%,

LJ International

(

JADE

), down 8.5%, and

Monro Muffler/Brake

(

MNRO

), down 8.5%.

Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Honda Motor has a market cap of $58.83 billion and is part of the

automotive

industry. The company has a P/E ratio of 9.2, below the average automotive industry P/E ratio of 22.9 and below the S&P 500 P/E ratio of 17.7. Shares are up 6.8% year to date as of the close of trading on Wednesday. Currently there is one analyst that rates Honda Motor a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Honda Motor as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income and growth in earnings per share. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Frederick's of Hollywood Group

(

FOH

), up 27.6%,

Swisher Hygiene

(

SWSH

), up 21.4%,

ATC Venture Group

(

ATC

), up 16.1%, and

Forward Industries

(

FORD

), up 12.6%, were all gainers within the consumer goods sector with

Monster Beverage

(

MNST

) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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