Hertz Global Holdings

(

HTZ

) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day down 0.4%. By the end of trading, Hertz Global Holdings rose 26 cents (1.9%) to $13.61 on heavy volume. Throughout the day, 13.4 million shares of Hertz Global Holdings exchanged hands as compared to its average daily volume of 4.6 million shares. The stock ranged in a price between $12.84-$13.93 after having opened the day at $13.36 as compared to the previous trading day's close of $13.35. Other companies within the Diversified Services industry that increased today were:

Document Security Systems

(

DSS

), up 16.6%,

Xueda Education Group

(

XUE

), up 10.8%,

Acquity Group Ltd ADR

(

AQ

), up 8.6%, and

Rainmaker Systems

(

RMKR

), up 6.2%.

Hertz Global Holdings, Inc., through its subsidiaries, engages in the car and equipment rental businesses worldwide. The company operates in two segments, Car Rental and Equipment Rental. Hertz Global Holdings has a market cap of $5.81 billion and is part of the

services

sector. The company has a P/E ratio of 23.5, below the average diversified services industry P/E ratio of 24.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 13.9% year to date as of the close of trading on Wednesday. Currently there are five analysts that rate Hertz Global Holdings a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Hertz Global Holdings as a

hold

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and revenue growth. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself and generally poor debt management.

On the negative front,

American Learning

(

ALRN

), down 21.2%,

Pointer Telocation

(

PNTR

), down 15.3%,

ATA

(

ATAI

), down 12.8%, and

Higher One Holdings

(

ONE

), down 10.4%, were all losers within the diversified services industry with

Accenture

(

ACN

) being today's diversified services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services

(

IYC

) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers

(

SCC

).

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