The toy maker, based in El Segundo, CA, introduced tall, curvy and petite Barbie dolls in seven skin tones to the Barbie Fashionista doll line. The dolls are available for pre-order today and will begin to ship in the spring.
The move comes after two years of falling sales and much criticism over the original doll's unrealistic body figure, Bloomberg reports.
Mattel has "been in touch with customers and they found what customers want," TheStreet's Jim Cramer said on CNBC's Squawk on the Street this morning. "I think they want curvy."
Additionally, yesterday Mattel was given the rights to produce toys and products related to the "Cars 3" film from Walt Disney Co. (DIS).
Mattel will report its 2015 fourth quarter financial results on Monday after the market close.
Separately, Mattel has a "hold" rating and a letter grade of C at TheStreet Ratings because of its good cash flow from operations, expanding profit margins, largely solid financial position, decline in the stock price during the past year, feeble earnings per share growth and deteriorating net income.
You can view the full analysis from the report here: MAT
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.