NEW YORK (TheStreet) --Shares of Hasbro (HAS) - Get Report finished the day in the green, having traded higher by 1.39% to $76.04 on Thursday afternoon, following reports that the company and rival Mattel (MAT) are in talks to merge. 

Hasbro is said to have approached Mattel about a combination of the two largest toy companies late last year, sources told Bloomberg. The two companies are said to have held "on and off" talks regarding a merger since then.

Additionally, the Pawtucket, RI-based toys and games maker will announce its 2015 fourth quarter earnings results before the market open on Monday, February 8.

Analysts are expecting that the company behind the My Little Pony, G.I. Joe and Nerf brands will post a year over year rise in earnings per share and revenue for the most recent quarter.

A survey of analysts by Thomson Reuters showed that the company has been forecast to report earnings of $1.30 per share on revenue of $1.37 billion.

Hasbro reported adjusted earnings of $1.22 per share on revenue of $1.3 billion for the fiscal 2014 fourth quarter.

Separately, TheStreet Ratings has set a "buy" rating and a score of A- on Hasbro stock. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that TheStreet Rastings covers.

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The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, solid stock price performance and impressive record of earnings per share growth. TheStreet Ratings feels its strengths outweigh the fact that the company has had generally high debt management risk by most measures that it evaluated.

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

You can view the full analysis from the report here: HAS

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