Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Harley-Davidson

(

HOG

TST Recommends

) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.5%. By the end of trading, Harley-Davidson rose $1.05 (1.9%) to $56.42 on average volume. Throughout the day, 1,500,787 shares of Harley-Davidson exchanged hands as compared to its average daily volume of 1,411,000 shares. The stock ranged in a price between $55.00-$57.11 after having opened the day at $55.23 as compared to the previous trading day's close of $55.37. Other companies within the Consumer Goods sector that increased today were:

Supreme Industries

(

STS

), up 7.2%,

Tofutti Brands

(

TOF

), up 7.2%,

Graphic Packaging

(

GPK

), up 4.6% and

Tesla Motors

(

TSLA

), up 4.0%.

Harley-Davidson, Inc. manufactures heavyweight cruiser and touring motorcycles. The company operates through two segments: the Motorcycles segment and the Financial Services segment. Harley-Davidson has a market cap of $12.5 billion and is part of the automotive industry. Shares are up 14.2% year to date as of the close of trading on Friday. Currently there are 11 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates

Harley-Davidson

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, growth in earnings per share, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front,

Furniture Brands International

(

FBN

), down 10.0%,

Tufco Technologies

(

TFCO

), down 7.5%,

Xerium Technologies

(

XRM

), down 7.2% and

Swisher Hygiene

(

SWSH

), down 6.6% , were all laggards within the consumer goods sector with

Avon Products

(

AVP

) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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