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) pushed the Automotive industry lower today making it today's featured Automotive loser. The industry as a whole closed the day down 2.2%. By the end of trading, Harley-Davidson fell $1.16 (-2.4%) to $47.92 on light volume. Throughout the day, 1.2 million shares of Harley-Davidson exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in price between $47.70-$48.56 after having opened the day at $48.56 as compared to the previous trading day's close of $49.08. Other company's within the Automotive industry that declined today were:




), down 6.1%,

Navistar International



), down 6%,

Swift Transportation



), down 6%, and

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Allison Transmission Holdings



), down 5.7%.

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Harley-Davidson, Inc. engages in the production and sale of heavyweight motorcycles. It operates in two segments, Motorcycles and Related Products, and Financial Services. Harley-Davidson has a market cap of $11.27 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 19, above the average automotive industry P/E ratio of 17.5 and above the S&P 500 P/E ratio of 17.7. Shares are up 26.3% year to date as of the close of trading on Friday. Currently there are 12 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Harley-Davidson as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the automotive industry could consider

Consumer Discretionary Sel Sec SPDR



) while those bearish on the automotive industry could consider

ProShares Ultra Sht Consumer Goods