Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Harley-Davidson

(

HOG

) pushed the Automotive industry lower today making it today's featured Automotive laggard. The industry as a whole closed the day down 0.5%. By the end of trading, Harley-Davidson fell $0.78 (-1.2%) to $66.08 on average volume. Throughout the day, 1,468,862 shares of Harley-Davidson exchanged hands as compared to its average daily volume of 1,257,800 shares. The stock ranged in price between $65.70-$66.87 after having opened the day at $66.85 as compared to the previous trading day's close of $66.86. Other companies within the Automotive industry that declined today were:

SORL Auto Parts

(

SORL

), down 6.5%,

Marine Products Corporation

(

MPX

), down 6.2%,

Sypris Solutions

(

SYPR

), down 4.2% and

Accuride

(

ACW

), down 3.1%.

Harley-Davidson, Inc. manufactures cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products and Financial Services. Harley-Davidson has a market cap of $14.6 billion and is part of the consumer goods sector. Shares are down 3.4% year to date as of the close of trading on Wednesday. Currently there are 10 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates

Harley-Davidson

as a

buy

. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, good cash flow from operations, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front,

Winnebago Industries

(

WGO

), up 3.5%,

Patrick Industries

(

PATK

), up 1.8% and

Spartan Motors

(

SPAR

), up 1.8% , were all gainers within the automotive industry with

Navistar International

(

NAV

) being today's featured automotive industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the automotive industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the automotive industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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