NEW YORK (TheStreet) -- Harley-Davidson (HOG) - Get Report  stock is up by 8.03% to $40.50 in pre-market trading on Thursday, after the motorcycle manufacturer reported better-than-expected 2015 fourth quarter earnings results. 

Before the market open on Thursday, Harley-Davidson reported earnings of 22 cents per share, surpassing analysts' forecasts for earnings of 19 cents per share. 

Revenue of $1.01 billion for the quarter missed analysts' expectations for revenue of $1.02 billion.

Harley-Davidson announced that it will increase its marketing costs by about 65% year-over-year and raise its investments in product development by about 35% year-over-year.

The investments could help grow new ridership in the U.S. and increase brand awareness of the company, Harley-Davidson said in a statement. 

Additionally, the company is expecting to ship 78,000 to 83,000 motorcycles during the 2016 first quarter, compared to 79,589 motorcycles during the 2015 fourth quarter.

Separately, recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rated this stock as a "hold" with a ratings score of C. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, deteriorating net income and generally higher debt management risk.

You can view the full analysis from the report here: HOG

Image placeholder title

HOG

data by

YCharts