Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

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Green Mountain Coffee Roasters

(

GMCR

) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.2%. By the end of trading, Green Mountain Coffee Roasters rose 85 cents (2.8%) to $30.81 on average volume. Throughout the day, 5.8 million shares of Green Mountain Coffee Roasters exchanged hands as compared to its average daily volume of seven million shares. The stock ranged in a price between $29.85-$31.46 after having opened the day at $30.49 as compared to the previous trading day's close of $29.96. Other companies within the Consumer Goods sector that increased today were:

ATC Venture Group

(

ATC

), up 18.8%,

Cereplast

(

CERP

), up 15.5%,

Chiquita Brands International

(

CQB

), up 13.6%, and

Reeds

(

REED

), up 12.9%.

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Green Mountain Coffee Roasters, Inc. engages in the specialty coffee and coffee maker business. Green Mountain Coffee Roasters has a market cap of $4.8 billion and is part of the

food & beverage

industry. The company has a P/E ratio of 14.2, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 31.2% year to date as of the close of trading on Tuesday. Currently there are seven analysts that rate Green Mountain Coffee Roasters a buy, one analyst rates it a sell, and six rate it a hold.

TheStreet Ratings rates Green Mountain Coffee Roasters as a

hold

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the stock has had a generally disappointing performance in the past year.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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