NEW YORK (TheStreet) -- Shares of GoPro Inc  (GPRO) - Get Report were jumping, up 3.08% to $63.59 in early market trading Friday, after analysts at Citi upgraded the action camera maker this morning.

The firm raised their rating on GoPro shares to "buy" from "neutral" with a higher price target of $90 from $63.

Citi analysts pointed to the "mega-trends" in the flying cameras and virtual reality space. Analysts see the drone opportunity as attractive, and expects GoPro to rake in sales of anywhere from $5 billion to $10 billion in 2020.

GoPro, formerly Woodman Labs, develops mountable and wearable cameras as well as other hardware and software products to help consumers more easily capture, manage, and share their content.

The company is based in San Mateo, Calif.

Insight from TheStreet's Research Team:

Jim Cramer commented on GoPro in a recent post on RealMoney.com. Here is a snippet of what Cramer had to say about the stock:

GoPro's (GPRO) - Get Reportbeen making a comeback of sorts -- not that it ever left -- with its bite-sized camera. I think that expectations -- as well as the stock -- have gotten low enough that there will be some intrigue. Let me just say that if it goes well, just grab some Ambarella (AMBA) - Get Report, the chip brains behind the outfit with a strong 2016 drone story.

- Jim Cramer, 'How to Navigate This Week's Earnings Minefield' originally published 7/20/2015 on RealMoney.com.

Want more information like this from Jim Cramer BEFORE your stock moves?Learn more about RealMoney.com now.

Separately, TheStreet Ratings team rates GOPRO INC as a Hold with a ratings score of C-. TheStreet Ratings Team has this to say about their recommendation:

"We rate GOPRO INC (GPRO) a HOLD. The primary factors that have impacted our rating are mixed, some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its solid stock price performance, notable return on equity and robust revenue growth. However, as a counter to these strengths, we find that the stock itself is trading at a premium valuation."

You can view the full analysis from the report here: GPRO Ratings Report