Google

(

GOOG

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 1.2%. By the end of trading, Google rose $5.37 (0.9%) to $613.36 on light volume. Throughout the day, 1.7 million shares of Google exchanged hands as compared to its average daily volume of 2.5 million shares. The stock ranged in a price between $610.03-$616.87 after having opened the day at $615 as compared to the previous trading day's close of $607.99. Other companies within the Internet industry that increased today were:

Akamai Technologies

(

AKAM

), up 24%,

InterXion Holding N.V

(

INXN

), up 5.6%,

ExactTarget

(

ET

), up 5.4%, and

AOL

(

AOL

), up 5.3%.

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Google Inc., a technology company, maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers. Google has a market cap of $157.96 billion and is part of the

technology

sector. The company has a P/E ratio of 23.6, above the average internet industry P/E ratio of 18 and above the S&P 500 P/E ratio of 17.7. Shares are down 5.9% year to date as of the close of trading on Wednesday. Currently there are 29 analysts that rate Google a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Google as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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