Google Inc

(

GOOG

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 4%. By the end of trading, Google Inc rose $16.46 (2.8%) to $599.39 on average volume. Throughout the day, 3.3 million shares of Google Inc exchanged hands as compared to its average daily volume of 3.2 million shares. The stock ranged in a price between $592.09-$599.39 after having opened the day at $597.95 as compared to the previous trading day's close of $582.93. Other companies within the Internet industry that increased today were:

Geeknet Inc

(

GKNT

), up 16.6%,

eDiets.com Inc

(

DIETD

), up 12.8%,

eDiets.com Inc

(

DIET

), up 12.8%, and

LinkedIn

(

LNKD

), up 11.6%.

Google Inc. maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers. Google Inc has a market cap of $150.58 billion and is part of the

technology

sector. The company has a P/E ratio of 20, equal to the average internet industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 1.9% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Google as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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