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Google

(

GOOG

) pushed the Internet industry lower today making it today's featured Internet loser. The industry as a whole closed the day down 1.3%. By the end of trading, Google fell $10.78 (-1.9%) to $560.70 on light volume. Throughout the day, 1.6 million shares of Google exchanged hands as compared to its average daily volume of 2.6 million shares. The stock ranged in price between $557.35-$568.09 after having opened the day at $567.33 as compared to the previous trading day's close of $571.48. Other company's within the Internet industry that declined today were:

ModusLink Global Solutions

(

MLNK

), down 7.2%,

Youku

(

YOKU

), down 6.9%,

Tudou Holdings

(

TUDO

), down 6.3%, and

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LiveDeal

(

LIVE

), down 5.9%.

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Google Inc., a technology company, maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers. Google has a market cap of $146.94 billion and is part of the

technology

sector. The company has a P/E ratio of 21.3, above the average internet industry P/E ratio of 17.1 and above the S&P 500 P/E ratio of 17.7. Shares are down 11.5% year to date as of the close of trading on Friday. Currently there are 29 analysts that rate Google a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Google as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front,

Autobytel

(

ABTL

), up 6.2%,

Remark Media

(

MARK

), up 5.7%,

Friendfinder Networks

(

FFN

), up 4.5%, and

Bitauto Holdings

(

BITA

), up 3.6%, were all gainers within the internet industry with

ValueClick

(

VCLK

) being today's featured internet industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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