Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Goodyear Tire & Rubber (GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole was unchanged today. By the end of trading, Goodyear Tire & Rubber rose $0.63 (2.3%) to $28.12 on average volume. Throughout the day, 5,756,829 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 4,159,800 shares. The stock ranged in a price between $27.48-$28.14 after having opened the day at $27.55 as compared to the previous trading day's close of $27.49. Other companies within the Consumer Non-Durables industry that increased today were: Zuoan Fashion (ZA), up 13.4%, Fuwei Films (Holdings (FFHL), up 9.8%, China Xiniya Fashion (XNY), up 9.4% and Sequential Brands Group (SQBG), up 8.8%.

The Goodyear Tire & Rubber Company, together with its subsidiaries, develops, manufactures, markets, and distributes tires, and related products and services in the United States and internationally. Goodyear Tire & Rubber has a market cap of $6.8 billion and is part of the consumer goods sector. Shares are up 15.2% year to date as of the close of trading on Wednesday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, EveryWare Global (EVRY), down 21.4%, Verso Paper (VRS), down 14.8%, Mannatech (MTEX), down 6.0% and Tandy Leather Factory (TLF), down 5.9% , were all laggards within the consumer non-durables industry with Lululemon Athletica (LULU) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR (XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods (SZK).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.