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Goodyear Tire & Rubber



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.3%. By the end of trading, Goodyear Tire & Rubber rose $0.23 (1.3%) to $17.46 on light volume. Throughout the day, 3,083,523 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 5,063,900 shares. The stock ranged in a price between $17.19-$17.52 after having opened the day at $17.21 as compared to the previous trading day's close of $17.23. Other companies within the Consumer Non-Durables industry that increased today were:




), up 6.4%,

Exceed Company



), up 4.4%,

Crown Crafts



), up 3.4% and

Deswell Industries



), up 3.3%.

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $4.3 billion and is part of the consumer goods sector. Shares are up 25.3% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates

Goodyear Tire & Rubber

as a


. The company's strengths can be seen in multiple areas, such as its increase in net income, notable return on equity, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front,

Tandy Brands Accessories



), down 8.6%,

Verso Paper



), down 5.0%,

Zuoan Fashion



), down 4.3% and

American Apparel



), down 2.0% , were all laggards within the consumer non-durables industry with

Kimberly-Clark Corporation



) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.