Goodyear Tire & Rubber



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.1%. By the end of trading, Goodyear Tire & Rubber rose 11 cents (0.9%) to $11.63 on average volume. Throughout the day, 6.4 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of seven million shares. The stock ranged in a price between $11.29-$11.73 after having opened the day at $11.40 as compared to the previous trading day's close of $11.52. Other companies within the Consumer Non-Durables industry that increased today were:

China Shengda Packaging Group



), up 19.2%,

Frederick's of Hollywood Group



), up 8.7%,

China Xiniya Fashion



), up 6.3%, and

ACCO Brands



), up 5.8%.

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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.76 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 11.4, below the average consumer non-durables industry P/E ratio of 11.9 and below the S&P 500 P/E ratio of 17.7. Shares are down 20.5% year to date as of the close of trading on Tuesday. Currently there are four analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and one rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a


. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and notable return on equity. However, as a counter to these strengths, we also find weaknesses including generally poor debt management, a generally disappointing performance in the stock itself and poor profit margins.

On the negative front,

Northern Technologies International



), down 7.8%,

Tandy Brands Accessories



), down 7.1%,

Standard Register Company



), down 6%, and

Nu Skin



), down 5.4%, were all laggards within the consumer non-durables industry with

International Paper



) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods