Goodyear Tire & Rubber

(

GT

) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.7%. By the end of trading, Goodyear Tire & Rubber fell 7 cents (-0.7%) to $10.09 on light volume. Throughout the day, 4.4 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 7.2 million shares. The stock ranged in price between $10.05-$10.25 after having opened the day at $10.14 as compared to the previous trading day's close of $10.16. Other company's within the Consumer Non-Durables industry that declined today were:

Teucrium Agricultural Fund

(

TAGS

), down 10.9%,

China Xiniya Fashion

(

XNY

), down 9.5%,

Swisher Hygiene

(

SWSH

), down 7.1%, and

Sonoco Products Company

(

SON

), down 5.4%.

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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.49 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 12.9, below the average consumer non-durables industry P/E ratio of 13 and below the S&P 500 P/E ratio of 17.7. Shares are down 28.3% year to date as of the close of trading on Wednesday. Currently there are four analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and one rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a

hold

. The company's strengths can be seen in multiple areas, such as its revenue growth and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, generally poor debt management and poor profit margins.

On the positive front,

Standard Register Company

(

SR

), up 11.2%,

VF Corporation

(

VFC

), up 7.5%,

Quiksilver

(

ZQK

), up 7.3%, and

Joe's Jeans

(

JOEZ

), up 6.4%, were all gainers within the consumer non-durables industry with

Coach

(

COH

) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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