Goodyear Tire & Rubber



) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.7%. By the end of trading, Goodyear Tire & Rubber fell 7 cents (-0.7%) to $10.09 on light volume. Throughout the day, 4.4 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 7.2 million shares. The stock ranged in price between $10.05-$10.25 after having opened the day at $10.14 as compared to the previous trading day's close of $10.16. Other company's within the Consumer Non-Durables industry that declined today were:

Teucrium Agricultural Fund



), down 10.9%,

China Xiniya Fashion



), down 9.5%,

Swisher Hygiene



), down 7.1%, and

Sonoco Products Company



), down 5.4%.

  • ACTIVE STOCK TRADERS: Check out TheStreet's special offer for Real Money, headlined by Jim Cramer, now!

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.49 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 12.9, below the average consumer non-durables industry P/E ratio of 13 and below the S&P 500 P/E ratio of 17.7. Shares are down 28.3% year to date as of the close of trading on Wednesday. Currently there are four analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and one rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a


. The company's strengths can be seen in multiple areas, such as its revenue growth and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, generally poor debt management and poor profit margins.

On the positive front,

Standard Register Company



), up 11.2%,

VF Corporation



), up 7.5%,




), up 7.3%, and

Joe's Jeans



), up 6.4%, were all gainers within the consumer non-durables industry with




) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods