Goodyear Tire & Rubber

(

GT

) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.2%. By the end of trading, Goodyear Tire & Rubber rose 10 cents (1%) to $10.45 on average volume. Throughout the day, 8.9 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 6.8 million shares. The stock ranged in a price between $9.98-$10.49 after having opened the day at $10.32 as compared to the previous trading day's close of $10.35. Other companies within the Consumer Goods sector that increased today were:

Virco Manufacturing Corporation

(

VIRC

), up 11.3%,

Supreme Industries

(

STS

), up 11.1%,

Exceed Company

(

EDS

), up 10.7%, and

Cereplast

(

CERP

), up 10.5%.

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.68 billion and is part of the

consumer non-durables

industry. The company has a P/E ratio of 13.9, below the average consumer non-durables industry P/E ratio of 14.1 and below the S&P 500 P/E ratio of 17.7. Shares are down 27% year to date as of the close of trading on Wednesday. Currently there are four analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and one rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a

hold

. The company's strengths can be seen in multiple areas, such as its revenue growth and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, generally poor debt management and poor profit margins.

On the negative front,

ATC Venture Group

(

ATC

), down 15.8%,

Champion Industries

(

CHMP

), down 12.6%,

Jones Soda Company

(

JSDA

), down 11.7%, and

Shiner International

(

BEST

), down 8.3%, were all losers within the consumer goods sector with

General Mills

(

GIS

) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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