NEW YORK (TheStreet) -- Shares of GNC Holdings (GNC) - Get Report are rising by 5.03% to $29.65 in mid-morning trading on Friday, as the stock rebounds from yesterday's decline following the company's latest quarterly earnings results.

The specialty retailer of health and wellness products released its 2015 third quarter earnings report before the market opened on Thursday. GNC's earnings results fell short of analysts' expectations for the period.

GNC's adjusted earnings came in at 76 cents per share on revenue of $672.2 million for the most recent quarter.

Analysts surveyed by Thomson Reuters had been looking for earnings of 83 cents per share on revenue of $683.11 million for the 2015 third quarter.

The company's same store sales fell by 0.3% in domestic company owned stores when compared to the same period last year.

Additionally, this morning GNC was upgraded to "overweight" from "equal weight" at Stephens. The firm believes the company's earnings miss is a buying opportunity, The Fly reports.

Separately, TheStreet Ratings team rates GNC HOLDINGS INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

TST Recommends

We rate GNC HOLDINGS INC (GNC) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, reasonable valuation levels, good cash flow from operations and growth in earnings per share. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

You can view the full analysis from the report here: GNC

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