NEW YORK (TheStreet) -- GNC Holdings (GNC) - Get Report price target was raised to $50 from $44 at Jefferies, while maintaining its "hold" rating.

Yesterday, GNC announced its 2015 second quarter financial results with earnings of $0.79 per share on revenue of $678.5 million. This compares to earnings of $0.77 per share on revenue of $675.2 million for the same period one year ago.

The firm noted that $0.79 EPS in the second quarter missed consensus of $0.80 earnings per share, but a $104 million share buyback added 2 cents versus their estimates.

"GNC will start to gradually shift towards more of a domestic franchised store model with the initial push coming from new store growth and a focus on refranchising in select markets," Jefferies analysts said.

GNC Holdings is a specialty retailer of health and wellness products, including vitamins minerals and herbal supplement products (VMHS), sports nutrition products and diet products.

Shares of GNC are rising 0.78% to $47.95 in morning trading Friday.

TheStreet Ratings team rates GNC HOLDINGS INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate GNC HOLDINGS INC (GNC) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, expanding profit margins and notable return on equity. We feel its strengths outweigh the fact that the company has had sub par growth in net income.

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