General Mills Inc

(

GIS

) pushed the Food & Beverage industry higher today making it today's featured food & beverage winner. The industry as a whole closed the day down 0.4%. By the end of trading, General Mills Inc rose 27 cents (0.7%) to $38.23 on light volume. Throughout the day, 1.3 million shares of General Mills Inc exchanged hands as compared to its average daily volume of 4.9 million shares. The stock ranged in a price between $38.03-$38.39 after having opened the day at $38.08 as compared to the previous trading day's close of $37.96. Other companies within the Food & Beverage industry that increased today were:

Castle Brands Incorporated

(

ROX

), up 8.7%,

Jones Soda Company

(

JSDA

), up 7.4%,

SkyPeople Fruit Juice Inc

(

SPU

), up 4.7%, and

China Nutrifruit Group

(

CNGL

), up 3.5%.

General Mills, Inc. manufactures and markets branded consumer foods worldwide. It also supplies branded and unbranded food products to the foodservice and commercial baking industries. General Mills Inc has a market cap of $24.75 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 14.5, below the average food & beverage industry P/E ratio of 14.8 and below the S&P 500 P/E ratio of 17.7. Shares are up 6.7% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates General Mills as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, good cash flow from operations, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Glg Life Tech

(

GLGL

), down 10.3%,

AgFeed Industries Inc

(

FEED

), down 8.6%,

Coca-Cola Hellenic Bottling Company S.A

(

CCH

), down 5.6%, and

Seneca Foods

(

SENEA

), down 5.2%, were all losers within the food & beverage industry with

Diamond Foods Inc

(

DMND

) being today's food & beverage industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider

PowerShares Dynamic Food & Beverage

(

PBJ

) while those bearish on the food & beverage industry could consider

PowerShares DB Agriculture Sht ETN

(

ADZ

).

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