Trade-Ideas LLC identified

General Mills

(

GIS

) as an unusual social activity candidate. In addition to specific proprietary factors, Trade-Ideas identified General Mills as such a stock due to the following factors:

  • GIS has 20x the normal benchmarked social activity for this time of the day compared to its average of 6.03 mentions/day.
  • GIS has an average dollar-volume (as measured by average daily share volume multiplied by share price) of $210.6 million.

Identifying stocks with 'Unusual Social Activity' tends to be a valuable process for traders looking to capitalize on the 'talk of the town' stocks that are basking in far more attention from the StockTwits financial community than normal. Good press? Bad press? It ultimately doesn't matter if it's good or bad if you know how to trade around the sentiment. Certain hedge funds use such data for their proprietary algorithms and it is not uncommon to see shared social sentiment play itself out in a stock's price trend.

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More details on GIS:

General Mills, Inc. manufactures and markets branded consumer foods in the United States and internationally. It also supplies branded and unbranded food products to the foodservice and commercial baking industries. The company operates in three segments: U.S. The stock currently has a dividend yield of 2.8%. GIS has a PE ratio of 27. Currently there are 3 analysts that rate General Mills a buy, 2 analysts rate it a sell, and 7 rate it a hold.

The average volume for General Mills has been 2.9 million shares per day over the past 30 days. General Mills has a market cap of $39.3 billion and is part of the consumer goods sector and food & beverage industry. The stock has a beta of 0.68 and a short float of 2.3% with 4.29 days to cover. Shares are up 14.1% year-to-date as of the close of trading on Tuesday.

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TheStreetRatings.com

Analysis:

TheStreet Quant Ratings

rates General Mills as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, notable return on equity, expanding profit margins, good cash flow from operations and growth in earnings per share. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

Highlights from the ratings report include:

  • The stock has not only risen over the past year, it has done so at a faster pace than the S&P 500, reflecting the earnings growth and other positive factors similar to those we have cited here. Turning our attention to the future direction of the stock, it goes without saying that even the best stocks can fall in an overall down market. However, in any other environment, this stock still has good upside potential despite the fact that it has already risen in the past year.
  • The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. Compared to other companies in the Food Products industry and the overall market, GENERAL MILLS INC's return on equity significantly exceeds that of both the industry average and the S&P 500.
  • 38.32% is the gross profit margin for GENERAL MILLS INC which we consider to be strong. It has increased from the same quarter the previous year. Along with this, the net profit margin of 9.03% is above that of the industry average.
  • Net operating cash flow has slightly increased to $706.50 million or 1.18% when compared to the same quarter last year. Despite an increase in cash flow, GENERAL MILLS INC's average is still marginally south of the industry average growth rate of 3.11%.
  • GENERAL MILLS INC has improved earnings per share by 5.3% in the most recent quarter compared to the same quarter a year ago. This company has reported somewhat volatile earnings recently. But, we feel it is poised for EPS growth in the coming year. During the past fiscal year, GENERAL MILLS INC reported lower earnings of $1.97 versus $2.83 in the prior year. This year, the market expects an improvement in earnings ($2.87 versus $1.97).

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