Ford Motor

(

F

) pushed the Automotive industry lower today making it today's featured Automotive loser. The industry as a whole closed the day down 1.4%. By the end of trading, Ford Motor fell 8 cents (-0.8%) to $9.75 on light volume. Throughout the day, 20 million shares of Ford Motor exchanged hands as compared to its average daily volume of 63.6 million shares. The stock ranged in price between $9.75-$9.95 after having opened the day at $9.81 as compared to the previous trading day's close of $9.83. Other company's within the Automotive industry that declined today were:

Cycle Country Accessories Corporation

(

ATC

), down 14.4%,

Strattec Security Corporation

(

STRT

), down 6.9%,

SORL Auto Parts Inc

(

SORL

), down 4.8%, and

Dorman Products Inc

(

DORM

), down 4.4%.

Ford Motor Company primarily develops, manufactures, distributes, and services vehicles and parts worldwide. It operates in two sectors, Automotive and Financial Services. The Automotive sector offers vehicles primarily under the Ford and Lincoln brand names. Ford Motor has a market cap of $37.63 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 5.9, below the average automotive industry P/E ratio of 6.1 and below the S&P 500 P/E ratio of 17.7. Shares are down 41.5% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Ford as a

buy

. The company's strengths can be seen in multiple areas, such as its notable return on equity, revenue growth and good cash flow from operations. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the automotive industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the automotive industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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