NEW YORK (TheStreet) -- Fitbit (FIT) - Get Fitbit, Inc. Class A Report made a pair of new bands available for pre-sale on Monday, which contain features aimed at drawing in new users, while satisfying its core customers.
CNBC's Aditi Roy demonstrated the company's Charge 2 and Flex 2 bands in an appearance on "Squawk Alley" today.
Fitbit's Charge 2 has a screen four times larger than its predecessor and includes a "mindfulness" feature that allows the device to walk users through a guided breathing exercise.
The company's new Flex 2 offers a removable tracker that can be placed inside different bands or bracelets.
"We give everybody who has bought these products in the past a chance to trade up and get to the next generation, the next level," Fitbit Chief Business Officer Woody Scal told Roy. "With all these new features, now we're making these products more powerful so we're going to attract new people into the Fitbit family."
Fitbit shares are down roughly 50% in 2016 as the company has struggled to contend with lost market share in the wearables industry.
The Charge 2 is priced at $149.95 and the Flex 2 is priced at $99.95.
Shares of Fitbit are trading up in late-morning activity Monday.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:
We rate FITBIT INC as a Sell with a ratings score of D. This is driven by multiple weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been unimpressive growth in net income over time.
You can view the full analysis from the report here: FIT