TheStreet TV anchor Rhonda Schaffler provides more details on Fitbit's latest results in the video above.
NEW YORK (TheStreet) -- Fitbit (FIT) - Get Fitbit, Inc. Class A Report shares are rallying by 6.8% to $14.31 on Thursday morning, after the health-tracking wearable device maker announced earlier today that it shipped over 1 million Fitbit Blaze devices during its first month of availability.
Fitbit Blaze is a step-counting and sleep-tracking smartwatch.
The company also added that it shipped more than 1 million devices of its its newest fitness tracker, Fitbit Alta, since it became available on March 9. The Fitbit Alta is an updated version of the company's popular Flex wristband that displays basic phone notifications.
"The positive response we've received to Blaze and Alta demonstrates our continued ability to innovate and drive strong demand for Fitbit products, which is what has made and kept us the leader in the global wearables category," Chief Business Officer Woody Scal said.
Shares also got a boost after Longbow Research initiated coverage of the stock earlier today with a "buy" rating and a price target of $20.