Facebook's (FB) Inflated Video Views Isn't a Serious Issue, RBC Capital Analyst Says - TheStreet

NEW YORK (TheStreet) -- Facebook's (FB) - Get Report miscalculation of video metrics over the past two years is not a big deal because it's doing so well for advertisers, RBC Capital Market's Mark Mahaney said on CNBC's "Halftime Report" on Friday afternoon.

"I don't think it's a serious issue. We've had different ways that people have tracked or reported video views. Snapchat does it a little differently. Facebook does it a little differently than YouTube," he said. 

Facebook is seeing "record high levels" in the percentage of advertisers that want to increase their budgets, based on the firm's survey data, he said. That's because the ROI that advertisers are seeing from Facebook keeps increasing, Mahaney explained. 

In addition, there's been increasing interest from advertisers about buying video ads on Facebook.

"We think advertisers are going to be spending more of their budgets with Facebook and this video issue is not going to derail that at all," Mahaney concluded. 

The information about the miscalculation was located on the company's advertiser help center webpage a few weeks ago, but was first reported by the Wall Street Journal this morning.

Shares of Facebook were lower in mid-afternoon trading. 

(Facebookis held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holding with a free trialhere.)

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings team rates Facebook as a Buy with a ratings score of A-. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that the team rates.

You can view the full analysis from the report here: FB

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